The Product Science Journal

The Product Science Journal

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The Product Science Journal
The Product Science Journal
The Inessa Lurye Hypothesis: Successful Product Launches Require Systematically Building and Testing Solutions to Market Opportunities
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The Inessa Lurye Hypothesis: Successful…

Holly Hester-Reilly
Mar 11
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The Product Science Journal
The Product Science Journal
The Inessa Lurye Hypothesis: Successful Product Launches Require Systematically Building and Testing Solutions to Market Opportunities
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Watch now (40 mins) | Inessa shares key aspects of product development, such as recognizing a true market opportunity, structuring teams for new market pursuits, and proving ROI when launching a new product.

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