Webinar Replay - Fighting Product Entropy: User Journey Mapping for Overlapping Products
"Product entropy is unavoidable, but you can take the reign with a clear strategy"- Holly Hester-Reilly
Ever have to make sense of multiple products that have overlapping features and functionality? If so, the webinar we held yesterday with Dina Levitan, Mark Enache, and Holly Hester-Reilly is a must-watch, and you can now check it out on YouTube.
Why watch?
Understand What Product Entropy Looks Like in the Wild: Learn to recognize the signs of increasing disorder and inefficiency in your product landscape through real-world examples, such as the evolution of Google Tasks.
Discover the Impacts of Product Entropy: Understand how product entropy can negatively affect your engineering teams, go-to-market strategies, and ultimately, your customers. We explored how engineering teams can get bogged down in maintenance, GTM teams struggle to make sense of the ecosystem, and customer experience suffers.
Learn How to Develop an Evidence-Based Customer Journey Map: We delved into why customer journey maps are a powerful tool for understanding user experiences, identifying pain points, and evaluating product strengths and weaknesses. You'll learn the key components of a journey map, and how to incorporate evidence from user research, including quotes and data.
Explore Strategies to Reduce Complexity in Product Ecosystems: Discover practical approaches to combat product entropy, including maintaining, sunsetting, and hybrid strategies. We discussed how to decide which path is right for your business by considering personas, workflow phases, user satisfaction, revenue, bug rates, user numbers, tech stack consistency, and pain points.
See Real Results: We shared examples of how our clients have successfully fought product entropy, including a 50% decrease in the monthly bug creation rate and an 80% reduction in the backlog.
Ready to keep moving forward?
The Product Science Group specializes in helping teams like yours tackle the challenges of product portfolio complexity.
Don't let your product portfolio become a sprawling, confusing mess. Take the first step towards a more cohesive and efficient product strategy.
We offer services to help you:
Conduct Product Portfolio Analysis: We'll work with you on discovery, mapping, strategy, and action planning to streamline your product ecosystem.
Run a Product Opportunity Workshop: Get started with a half-day workshop to drive evidence-based investment decisions for your products.
We'd love to hear about the challenges you're facing. Reply and tell us how this impacts you. We read every e-mail.