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The Product Science Podcast
The Andrew Skotzko Hypothesis: If You're Going to Try and Change Somebody's Behavior, You Better Understand It
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The Andrew Skotzko Hypothesis: If You're Going to Try and Change Somebody's Behavior, You Better Understand It

Andrew Skotzko is a product discovery & strategy advisor to tech companies who has built products and led teams for 13 years. By day, he advises companies on product leadership & strategy to make products which find traction in the market and help people thrive in the process. By night, he picks up the mic on his podcast, Make Things That Matter, and explores how product innovation, cognitive science, and org design are creating the future of work.

Before discovering product management, Andrew worked in both engineering and marketing, and has worked in a wide range of spaces: consumer web, consumer hardware, decentralized communities, human performance, open-source software, mental health, ocean science, and agriculture/aquaculture. He’s worked with all stages of companies, from nascent startups to the Fortune 100.

In this episode of the Product Science Podcast, we cover the importance of distribution to product success, creating a culture of experimentation on product teams, and the role cognitive science plays in product management.

Read the show notes to learn more:

URL: www.h2rproductscience.com/post/the-andrew-skotzko-hypothesis-if-youre-going-to-try-and-change-somebodys-behavior-you-better-understand-it

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The Product Science Journal
The Product Science Podcast
The Product Science Podcast is for startup founders and product leaders building high-growth products, teams, and companies. Listen in on real conversations with the people who have tried it and aren’t afraid to share the lessons they’ve learned (and the mistakes they’ve made) along the way.