Since 2010, Audrey Crane has been a Partner at DesignMap, a strategic product design agency that helps ambitious enterprise software companies. She loves figuring out how to make helping people good business at places like Docker, Salesforce, and eBay. In this episode of the Product Science Podcast, we talk about Audrey's new book, What CEOs Need to Know About Design, and the changes organizations need to make in how they think about design.
Read the show notes to learn more.
The Audrey Crane Hypothesis: If You Don't Hire Enough Designers, You Don't Get No Design, You Get Bad Design