Beth Toland is the Head of Experience Research at Asana. A seasoned researcher with a passion for data-informed design, Beth leads the user research team at Asana, working closely with the product team to drive the company's strategy. Prior to joining Asana, Beth led user research teams at consultancies, design agencies, and larger in-house companies, spending her early career at AOL and Sapient. Beth has a BA in Museum Studies and an MFA in Communication Arts & Design from Virginia Commonwealth University.
In this episode of the Product Science Podcast, we talk about how to build a research team from the ground up and what kinds of questions can help product succeed.
Read the show notes to learn more: https://h2rproductscience.com/ep313-beth-toland
The Beth Toland Hypothesis: Impactful UX Research Teams Don’t Just Report Information, They Engage in Conversation