Mark Donnigan’s experience spans 20 years as a transformative B2B and enterprise marketing and business leader driving demand, brand development, and strategy for startup, emerging, and growth-stage companies, backed by some of the largest VC firms in Silicon Valley. He has managed teams of 25 people, comprising marketing, SDR/BDRs, and account executives producing $29 million per year in revenue with P&L budget responsibility of $3 million annually, including mid-six figures for marketing investments. He builds disruptive innovative startups, with a focus on architecting go-to-market plans and marketing motions that drive real business outcomes.
In this episode of the Product Science Podcast, we talk about how marketing can be a crucial component in finding product/market fit and propelling your startup to new stages of growth. We also touch on some traps organizations fall into that slow their marketing and product development down.
Read the show notes to learn more: https://h2rproductscience.com/ep318-mark-donnigan
The Mark Donnigan Hypothesis: Successful Marketers Know the Journeys of Their Product's Buyer and Beneficiary