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The Nir Eyal Hypothesis: Products That Create Desirable Habits Win the Long Game
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The Nir Eyal Hypothesis: Products That Create Desirable Habits Win the Long Game

Holly Hester-Reilly
Jun 25, 2019
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Nir Eyal is the author of Hooked: How to Build Habit-Forming Products. In this episode of the Product Science Podcast, we talk about how to make sticky products that keep users coming back for more, the difference between ethical and unethical manipulation, and the impact of passing the regret test on the business’s bottom line.

Read the show notes to learn more.

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The Product Science Journal
The Product Science Podcast
The Product Science Podcast is for startup founders and product leaders building high-growth products, teams, and companies. Listen in on real conversations with the people who have tried it and aren’t afraid to share the lessons they’ve learned (and the mistakes they’ve made) along the way.
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